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E-Marketing Essay

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Below is an essay on "E-Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

Acknowledgements

We are deeply appreciated and thankful for the support of Ms. Tram - our E - Marketing lecturer who guided us to do this project effectively.

Executive summary
The purpose of this marketing report is to show the way we want to develop our company with focus on its current service offerings, to propose a marketing strategy for future target market segment. The report will start with the objective of the company as well as the marketing objectives of increasing profit by 10% by the end of March, 2013 and achieve 1000 views on the website; and have 25% growth in revenue every year until the end of 2015. Seeing the ability to achieve the goals, we have analyzed the factors affecting our company in term of both internal and external environment. Besides, we evaluate YStyle’s customer expectation to deliver the service. We also consider the current pricing and current promotional strategy to attract new customers.

Table of Contents
A. Introduction 1
1. Situational analysis 1
2. Segmentation 6
3. Positioning 7
B. Objectives 7
C. Marketing strategies 7
1. Product 7
2. Price 8
3. Distribution 9
4. Promotion 10
D. Budget 11
E. Implementation 12
Conclusion 13
References 14

                                                                       
2200 words
  A. Introduction
YStyle is a small fashion shop which established in 2011. From 2011 until now, our shop sell clothes through our Facebook page. We provide a wide range of products, including custom-made clothes for customers. Based on products’ images on our Facebook Fanpage (which collected from many sources, such as fashion magazines, catalog of famous brands, etc.) customers can determine their own design and places order. We then produce and deliver the ordered product to customers. In fact, we have operated profitably and have large number of loyal customers in B2B and B2C market because our product having higher quality with acceptable prices...

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"E-Marketing". Anti Essays. 10 Dec. 2018

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E-Marketing. Anti Essays. Retrieved December 10, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/E-Marketing-506821.html