Today’s fashion industry is filled with competition and intense rivalry in the acquisition and retention of consumers. The internet market and e-commerce related trading has become a major issue for modern retailers. With the emergence of new technologies for information transfer, the
Internet has positioned itself as a new end frontier towards customer acquisition and retention through the management of the relationships that exist between the customers and the retailers. Little known empirical research has been carried out on the management of this e-commerce facility in the acquisition and retention of customers within the clothing industry, or at particular store. The clothing channel being the highest channel within the e-commerce catalogue, it is not surprising that there is an increase in the use of the Internet to market and sell clothes online.
This project is designed to explore the implementation of an online clothing line website; where customers have the capability of shopping for denim that best suits their fancy, stocking them up in virtual shopping cart, paying for them through available online payment systems and having them delivered to their locations using their preferred delivery systems. It discusses the key project management steps that are involved in the successful implementation of such a project, together with detail design, and system specifications for the development and installation of the project.
As the consumer demands within the retail industry continue to become more diversified, together with the change in their shopping behaviors, and expected results from a given shopping systems; it has become increasingly challenging for marketers to acquire and retain new clientele (Korner & Zimmermann, 2000). Today, the primary business marketing management issue that the retail industry faces is the need to focus the attention of the business activities on the needs of the consumers: however, the...