January 22, 2012
Steve Kafka, an American of Czech origin and a franchisor for Chicago style pizza has decided to expand his business into the Czech Republic. Culture is the first problem Steve will face as he works at expanding his business internationally. Although he has family and friends in the Czech Republic the expansion of his business overseas could still become a very difficult task. Steve must know more than just the few relatives and friends. There are many cultural challenges of doing business overseas. Especially for people that is born and raised in America as opposed to someone born internationally and seeking to open a business internationally. There are different ways of doing things internationally than in the States. For instance, in America the primary language is English and overseas there are several different languages. Czech culture in particular has many different languages and different ways of doing things. It takes a lot of thought and research when opening a business overseas. There are many different cultures in America as well as overseas. According to the text, culture is an acquired knowledge that people use to interpret experience and generate social behavior. This knowledge forms values, creates attitudes, and influences behavior. Culture is not something inherited or gained biologically it is acquired by learning and experience. It is also something shared by other people within the same culture it is not just specific to one person. When a person is a part of a culture he receives information about traditions that are passed from one generation to the next. These traditions are symbolic and carry important meanings within different cultures. These traditions provide structure. The text believes that culture is based on the human capacity to change or adapt. When they are raised in this type of environment it helps to mold individuals into responsible...