THE SEMIOTICS OF VISIBLE FACE MAKE-UP: THE MASKS WOMEN WEAR
Madeleine Ogilvie Student No. 3993195 Faculty of Business and Law
Submitted for the award of: PhD, May 31st, 2005 Supervisors: Assoc Prof. R. Groves Dr. K. Mizerski
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This dissertation explores the ‘sign’ of visible face make-up and examines how women consume appearance in everyday life in contemporary Australia. Using a semiotic framework, it presents a novel new method for interpreting and gaining increased meaning into an everyday consumption phenomenon. The purpose of the study is to gain insights into why women wear make-up. It seeks to provide understanding of what this medium signifies to women and what the ‘sign’ of make-up symbolises to the female individual. It explores how visible face makeup affects the way women consume appearance in everyday life, how they feel about themselves, and the role make-up plays in defining their own self-identity. The study utilises an interpretivist approach and uses a qualitative methodology in the form of phenomenology. The theoretical framework used to underpin this research is semiotics and this study examines the sign of make-up using two different semiotic perspectives previously not used together. The significance of this process is that by combining these perspectives a richer and more in-depth understanding is derived. The study consists of two...