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Cor110 Value Report

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A REPORT ON CREATING FURTHER VALUE FOR THE RED HOOK COMMUNITY FARM
Prepared for: Selina Tomasich
Submitted: 10 May 2013
Prepared by:
Student Number:
Word Count: 1753

Executive Summary
The organisation Added Value has identified a way for the community of Red Hook to obtain green, healthy and fresh produce while at the same time providing jobs for people of the community. A social entrepreneurial approach was applied as well as the creative tools of Brainstorming and SCAMPER to identify and create a new and further value within this community, which established the idea for the community market and hub.

This new value of a community market and hub has many benefits not only to the end-user but also the community such as creating a way for the community memebrs to start their own small businesses, giving end-users a chance to buy locally grown and made products and increasing the local economy.

Marketing suggestions were identified through Guerilla, Buzz and Viral marketing as well as suggesting many local businesses and people such as retailers, producers and banks as stakeholders in this project and recommendations were made such as funding from FaHCSIA (Department of Families, Housing, Community Services and Indigenous Affairs. The conclusion that was made was that this new value project will benefit the community of Red Hook greatly and further improve the value currently being created by Added Value.  


Table of Contents

1.0
1.0 INTRODUCTION 1
2.0 OVERVIEW OF CASE STUDY 2
2.1 Current Value 2
2.1.1 Value to End-User and Community 3
3.0 CREATIVE TOOLS 3
3.2 SCAMPER 4
4.0 NEW VALUE OVERVIEW 4
4.1 Value to End User 4
4.2 Value to Community 5
5.0 MARKETING SUGGESTIONS 6
5.1 Guerilla 6
5.2 Buzz 6
5.3 Viral 6
6.0 CONCLUSION 7
7.0 STAKEHOLDER/NETWORK RECOMMENDATIONS 7
8.0 RECOMMENDATIONS 7
LIST OF REFERNCES 9
APPENDIX 11
Appendix B- SCAMPER 12
Appendix C- Action Plan 13



1.0 INTRODUCTION

      1.1 Authorisation...

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