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Consumer Essay

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Reading in Between the Lines

      Since the 1960s, (Cosmopolitan (magazine)) Cosmopolitan Magazine has lined the aisles of most checkout stands around America. The lifestyle magazine has been regarded as a bible by many of its young female audience as it provides them with the know-hows on topics like, fashion, sex, fitness and relationships- subject matters that attract their target market. Single women and women in relationships in their twenties and thirties define Cosmopolitan Magazine’s target market and every article published in every issue is written with the expectation that these women are in search of “being the best they can be in every area of their lives” (Cosmopolitan). While each monthly issue keeps readers informed on topics like what’s hot and what’s not, the best sex moves and recent celebrity gossip, a detailed analysis of the September 2011 issue of Cosmopolitan Magazine reveals that the primary message it sends to its audience is that, seduction, independence, fashion, fun and fearlessness are valuable lifestyle traits that empower (single) women.
      Filled with images of young models and celebrity, high end ads, the magazine is able to build upon the stereotype of women. Mainly geared towards the big city gal, who is single, independent, trendy, and has a sexual appetite, Cosmo creates the ideal consumer of their magazine. With money and has a great concern of how she is perceived in society this Cosmo girl seeks for advice and   new fashion trends from her monthly lifestyle guide. Although this is a stereotype according to the Cosmopolitan media pack: Cosmo women are young and motivated hard workers. They spend approximately one billion dollars a year on fashion and account for 1 out of every 11 cosmetic products purchased (Cosmopolitan Media Kit).
      The September 2011 issue of Cosmopolitan Magazine featured an article entitled, “Cool Mind Tricks That Give You an Edge” (Azodi). The article promises readers with the ability to...

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