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Citing Textual Evidence Essay

  • Submitted by: SabrinaRomero1
  • on June 20, 2014
  • Category: English
  • Length: 291 words

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Below is an essay on "Citing Textual Evidence" from Anti Essays, your source for research papers, essays, and term paper examples.

In the 21st century, with an intensely competitive consumer market, advertisers increasingly used digital technology to call greater attention to products. So, advertising agencies serve to orchestrate complex campaigns whose strategies of media use are based on research into consumer behavior and demographic analysis of the market area. A strategy will combine creativity in the production of the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertiser most wants to address. Given that a fixed budget, advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times. There is no dispute over the power of advertising to inform consumers of what products are available. In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down.
                          Part 2:
Basically you buying something around the lines of, being as the consumer is somewhat paying for the cost of advertising by buying the goods, which then helps the agency or the advertising companies. Advertising leads to buying the companies product which helps them with being able to make more advertisements and make more investments. The quote that proves this is found in the third paragraph which it says “In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down.

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Citing Textual Evidence. Anti Essays. Retrieved December 14, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Citing-Textual-Evidence-633818.html