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Cigarette Ads Hook Kids Essay

  • Submitted by: karen03
  • on August 31, 2013
  • Category: English
  • Length: 456 words

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Below is an essay on "Cigarette Ads Hook Kids" from Anti Essays, your source for research papers, essays, and term paper examples.



Cigarette Ads Hook Kids

The only way that tobacco manufacturers can survive is they have to continue to find new cigarette smokers. There are many reasons why tobacco companies focus on children and teenagers. (1995, Consumer Reports) The tobacco industry recognizes that very few people start smoking as adults; therefore, their best bets for these new people are kids. (2002, University of Chicago) Ads are frequently geared precisely for teens. They use vibrant pictures and descriptions that catch their attention. They run their ads in magazines that have a hefty teen audience. In stores, cigarettes are repeatedly placed close to candy displays and other items that are popular with kids. (2013, TobaccoFreeCA) Promotional giveaways and affiliations to sports and music events also increase young people’s exposure to tobacco products. All of this advertising seems to work.

As children begin to move into their teens, kids often feel doubtful about their looks and their popularity. Cigarette ads use these insecurities to make false promises. Ads give teens the message that smoking can help them become attractive, desirable, and independent when the reality is quite different. (2013, American Lung Association) Smoking can cause you to have bad breath and yellow teeth, separating teens from huge peers that are non-smokers and possibly lead to a deadly, lifelong addiction. The Marlboro man for example associates smoking with a masculine roughness that becomes interesting to both men and boys. Boys may believe that smoking will give them the feeling of coolness that they are searching for. The tobacco industry has precisely pursued women and girls for many years by linking specific cigarette brands with thinness. In fact, cigarette advertising often portrays smoking as a weight controlling device. (1995, Consumer Reports) This plays in to the social problems to be thin that many girls and women come upon. It is so sad to see that there are those three vital ways of...

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