Canadian Blood Services
Canadian Blood Services (CBS) has a reputation that makes people feel comfortable in knowing that when they donate blood there will be professionals that will take care of them and they receive the satisfaction of knowing they are saving lives. It is this good feeling that brings donors into clinics to donate. However, Canadian Blood Services faces challenges in recruiting new blood donors and require increase donation collections to keep up with the growing demand for blood.
II. Situational Analysis (S.W.O.T)
Positive brand image. Provides important and vital services.
Saves live (Produces blood for people in need of blood)
CBS is a national organization that serves all provinces and territories other than Quebec. The geographical spread provided the organization with broad donor base as well as resources.
Long history that started in the 1930s which has made the CBS a reputable organization.
High level employee and volunteer commitment to the organization.
The CBS struggles to keep up with the growing demand for people who need blood. Being that this is a charitable organization, it has limited resources at its disposal.
Mismanagement of the blood affects thousands of people.
New donor recruitment.
Cost of blood collection is high.
Being that CBS has national support, it is able to get donors from across the country.
There are many people who want to help others. CBS needs to connect with these people and make donating blood convenient.
Loyal corps base of donors and volunteers. Social Media has become a strong cost effective marketing tool. These vital services will always be desperately required.
Source and quality of blood donation is out of the organization’s control. Certain disease could impact blood collection level.
Based on past history, any accident in patient infection...