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Business Opeations Essay

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Below is an essay on "Business Opeations" from Anti Essays, your source for research papers, essays, and term paper examples.

Operations
Marketing
Finance
Human Resource
Specialist managers in: Interdependent – need to rely on each other

OPERATIONS
  * Producing goods &/or services based on business goals
  * Responsible to transforming inputs and outputs
  * Characteristics differ according to whether the business is a manufacturer of goods or provides a service
  * Tangible products (physical, touch) products
  * Intangible products (services, actions) hairdresser
3 KEY ELEMENTS:
  * Inputs: Human, money, equipment, raw materials
  * Transformation: creation,/making/producing, delivery
  * Outputs: Finished product
Transformation process in manufacturing a business
  * Simply transformed manufacturers (STMs) are goods that can be further processed in a wide range of processes. E.g. paper
  * Elaborately transformed manufacturers (ETMs) are manufactured goods that are highly processed and valued. E.g. books
Transformation process in service businesses
  * Due to intangible nature of services, the operations processes are less physical or visible
  * They take form of knowledge, inputs and expertise
Output
  * Outputs refer to the end result of a business’s efforts, the service or product that is delivered or provided to the consumer

MARKETING
Marketing determines the appropriate market for the business products, deciding on process, product features, promotions and channels of distribution (promotion, persuade)
Functions: Promote, Persuade, Inform, Remind
What is marketing?
Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers
Without some form of marketing, customers may not even be aware of a products existence
Target markets:
  1. MASS MARKET
  2. MARKET SEGMENTATION
  3. NICHE MARKET
MASS MARKET
  * In a mass market, the seller mass produces, mass-distributes and mass-promotes one product to all buyers
  * A mass marketing approach...

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Business Opeations. Anti Essays. Retrieved December 12, 2018, from the World Wide Web: http://parimatchstavki7.com/free-essays/Business-Opeations-507761.html