My Statement of Purpose
Since my youth, I have been fascinated with fashion. Through my work and academic experience, I have learned the importance of working with a team in developing successful marketing strategies that lead to brand loyalty. Fashion marketing professionals must devote much time and effort to their work, and passion for this field is thus essential. In addition, a deep understanding of the products and consumers’ desires is necessary in order to promote the products effectively., I am now looking to grow my professional skills. Having carefully considered my options at this time, I have decided to pursue MBA in Fashion Management in order to cultivate the expertise and abilities that I will need to begin a rewarding and successful career.
Many European and American brands are recognized and even revered worldwide, especially designer brands such as Louis Vuitton, Hermes, George Jensen, and Burberry. However, several otherwise well-known brands remain unfamiliar to the public in [my country]. Therefore, it is the task of fashion marketing professionals to devise strategies that encourage the entrance and acceptance of lesser-known brands into this market. Advertisements and celebrity endorsements important in such fashion marketing campaigns. In addition, fashion marketers must consider the factors that lead to consumer acceptance and recognition.
Currently, I am a Fashion Stylist and Visual Merchandiser in [my country]. I plan to take additional business-related English courses to further prepare for the rigors of a course. The importance of language and communication skills for marketing professionals cannot be overstated. I have travelled extensively throughout this country as part of my job and have had the fortune to deal with various personalities and culture, which I believe will benefit me tremendously in my future pursuits.
In addition to my education, I have acquired considerable work experience in the fashion industry. I...