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Bancolombia Essay

  • Submitted by: jiggakubwa
  • on March 27, 2014
  • Category: Psychology
  • Length: 1,974 words

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Below is an essay on "Bancolombia" from Anti Essays, your source for research papers, essays, and term paper examples.

Case Study Analysis-Bancolombia

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Table of Contents                                                                                                           Page No

  I. Executive Summary…………………………………………………………...3
  II. Problem (Issue/Opportunity) Statement………………………………………3
  III.   Supporting Evidence / Data Analysis………………………………………....3
  IV.   Key Decision Criteria…………………………………………………………4
  V. Alternatives Analysis………………………………………………………......4
  VI.   Recommendations…………………………………………………………..
  VII. Conclusion…………………………………………………………………...

Executive Summary
This is a case study of a merger that happened in 2004. The merger was between old bankcolombia, Cosavi and Corfinsura. Old bankcolombia was a merger between Banco Industrial Colombiano (BIC) and Banco de Colombia and this merger was done in 1991. The most recent merger is one of the largest mergers in South American history. It did improve the company’s market value, market share and enhanced its growth. However, they had problems on the retention of employees, maintenance or adoption of a new culture and ensuring customer satisfaction is maintained after the merger. Consequently, the information in the case study reveals that the major problem that they have concerns culture and others like customer satisfaction and retention are just but symptoms. Therefore, on the dimension that the culture will take I used customer satisfaction and customer retention as the benchmarks to determine which cultural direction the firm should take. After alternative analysis, transformation workshops on the advantages of the merger and the reasons why the new culture should be adopted emerged top. It emerged that it was better to introduce a new culture that will feed the enthusiasm of the people who were waiting for a new brand to come to the market.  
Problem (Issue/Opportunity) Statement
The company faced a myriad of challenges. They ranged from how they would deal...

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  • Submitted by: jiggakubwa
  • on March 27, 2014
  • Category: Psychology
  • Length: 1,974 words
  • Views: 152
  • Popularity Rank: 438637
  • 1 rating(s)

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