Apple Inc. was founded on April 1, 1976 in a garage by Steve Jobs and Steve Wozniak, when Wozniak had been dabbling with a computer-design and Jobs insisted that they try to sell the machine. The young entrepreneurs brought different strength to their fledgling company: Jobs had a flair for conceptualizing products, while Wozniak had the technical know-how to make them happen.
Apple Incorporated is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line,Mac OS X,extremely loyal user-base, iTunes mediaapplication and the iPod personal music player. The company headquarters is in Cupertino,California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locationsspanning 10 different countries (Bright Hub, 2010).
On December 2012 The Economist reported hat Apple became the most valuable company ever (in nominal terms), beating the record that Microsoft hit in December 1999. Apple’s shareprice peaked at $705 before entering bear territory and falling by 25%, to $510; at the start of 2012 it had been $410.
e that is offered by Apple and But in this case we are required to analyze smartphone industry only.
we should make a report with a organizational business plan structure to depict current situations of Apple Inc./ iPhone division, and then analyze strength and weakness of the company. I will start with SWOT and PESTEL analysis. Then we review the most effective force on iPhone production with Porter's 5 forces. Then we will analyze Apple iPhone Growth and market share in depth with BCG matrix. I use mostly 2012 figures to draw an up to date image from Apple iPhone production and market situation. Ansoff matrix will be the next analysis which helps us understand iPhone market penetration and how it reached diversification .
In first-quarter 2007, Apple launched its "revolutionary" product, the iPhone....