Unit Title: Communications in Business 100
Assessment: Critical Essay
Essay Title: A social intangible of Shell’s performance with regards to fulfilling the needs within society.
Student Name: Teo Huilun Jillian
How pluralism impacts relationship between business and society
Apart from operating honestly and ethically, an organisation fulfils its greatest obligation to society by properly and profitably managing its affairs (Burson 2008, 2). As pluralism grows with globalisation, the pluralist society which lives on both national and global level are more aware of the differences between groups, noticing and appreciating them(Scott 2011). With such changes in global and social context, the media environment in which businesses operates are readier to challenge and pass judgements. Pressured by the intensifying demand of stakeholders and socially responsible investment communities on the assessment of organisations’ values and their social contract, the media hungrily reports on corporate ethical performances (Cormack and Fitzgerald 2010, 7).
Impact and implications of Shell’s action on society and stakeholders
Backboned by its core values of “honesty, integrity and respect”, Royal Dutch Shell Plc who is currently the second largest multinational oil and gas company founded in 1907, has operations across 90 countries and 44,000 service stations worldwide (Wikipedia). Caught off guard in 1995, a double-hit combo of scandals slammed right at them causing a double whammy blow.
The Brent Spar affair
Early that year, Shell was finally given the go-ahead by the UK government for deep-water disposal of the Brent Spar, a floating storage buoy containing tonnes of toxic waste and oil residues. In fear that such would establish a precedent for deep water disposal, Greenpeace, an independent global campaigning organisation stepped in to intensively oppose and protest the action by invading the Brent Spar and...